Effective Date: May 22, 2026
1. Introduction
Welcome to VL Countertops (“Company,” “we,” “our,” or “us”).
VL Countertops respects your privacy and is committed to protecting the personal information you provide through our website, social media channels, lead generation forms, phone communications, and other interactions with our company.
This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices available to you regarding your information.
By using our website or submitting information to us, you agree to the practices described in this Privacy Policy.
2. Information We Collect
We may collect personal information that you voluntarily provide when you:
- Request a quote or estimate
- Contact us through our website
- Submit a Facebook or Instagram Lead Form
- Call or text our business
- Schedule a consultation
- Communicate with us via email, SMS, WhatsApp, or social media
- Upload project photos, measurements, or other project-related information
The information collected may include:
- Full Name
- Email Address
- Phone Number
- Property Address
- City, State, and ZIP Code
- Project Details
- Photos and measurements submitted for estimates
- Communication preferences
- Any other information you choose to provide
3. Information Collected Through Facebook and Instagram Lead Forms
We may collect personal information through lead generation forms offered on Facebook®, Instagram®, and other Meta Platforms.
By submitting a lead form, you authorize VL Countertops to contact you regarding your inquiry, estimate request, products, services, project consultations, scheduling, promotions, and customer service communications.
We may contact you through:
- Phone Calls
- Text Messages (SMS)
- Email Communications
- WhatsApp Messages (when available)
- Other communication methods related to your request
The information submitted through Meta Lead Forms is used exclusively for legitimate business purposes, including:
- Preparing project estimates
- Scheduling consultations
- Providing requested information
- Customer support
- Project follow-up
- Marketing communications related to our services
Submitting a lead form does not create any obligation to purchase products or services.
4. Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
- IP Address
- Browser Type
- Device Information
- Operating System
- Pages Viewed
- Time Spent on Pages
- Referral Sources
- Approximate Geographic Location
- Website Interaction Data
This information helps us improve our website, marketing efforts, and customer experience.
5. How We Use Your Information
We may use collected information to:
- Respond to inquiries
- Prepare estimates and proposals
- Schedule appointments and consultations
- Provide countertop fabrication and installation services
- Improve customer support
- Send service-related communications
- Process customer requests
- Improve website functionality
- Analyze marketing performance
- Deliver promotional and marketing communications
- Comply with legal obligations
6. Cookies and Tracking Technologies
Our website may use:
- Cookies
- Tracking Pixels
- Web Beacons
- Analytics Technologies
These technologies help us:
- Analyze website traffic
- Improve website performance
- Understand visitor behavior
- Measure advertising effectiveness
- Personalize user experiences
- Build remarketing audiences
You may disable cookies through your browser settings; however, some website functionality may be affected.
7. Google Analytics
We use Google Analytics to understand how visitors interact with our website.
Google Analytics may collect information such as:
- IP Address
- Device Information
- Website Usage Data
- Session Duration
- User Behavior Metrics
For more information regarding Google’s privacy practices, please visit:
8. Advertising and Remarketing
VL Countertops may use advertising platforms including:
- Google Ads
- Facebook Ads
- Instagram Ads
- Meta Advertising Products
- Other Digital Advertising Networks
These services may use cookies, pixels, and similar technologies to:
- Measure advertising performance
- Improve targeting
- Deliver relevant advertisements
- Create remarketing audiences
- Analyze campaign effectiveness
You may manage advertising preferences through the applicable platform settings.
9. SMS Consent and Communications
By providing your phone number through our website, Facebook Lead Forms, Instagram Lead Forms, contact forms, quote requests, scheduling forms, or any other communication channel, you consent to receive communications from VL Countertops.
These communications may include:
- Estimate notifications
- Appointment confirmations
- Appointment reminders
- Project updates
- Customer service communications
- Follow-up messages
- Promotional offers
- Company news and updates
Message frequency may vary.
Message and data rates may apply.
Consent to receive SMS messages is not a condition of purchase.
You may opt out at any time by replying:
STOP
For assistance, reply:
HELP
or contact us directly.
Mobile opt-in information and consent data will not be shared, sold, rented, or disclosed to third parties or affiliates for marketing or promotional purposes.
10. Information Sharing
We do not sell, rent, or trade personal information.
We may share information only with trusted service providers who assist us in operating our business, including:
- Website Hosting Providers
- CRM Platforms
- Marketing Platforms
- Analytics Providers
- Scheduling Software
- Customer Communication Providers
- Payment and Business Service Providers
These providers are contractually required to protect personal information and use it solely for authorized business purposes.
11. Data Retention
We retain personal information only for as long as necessary to:
- Provide requested services
- Maintain customer relationships
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
When information is no longer needed, it is securely deleted or anonymized.
12. Data Security
VL Countertops implements reasonable administrative, technical, and physical safeguards designed to protect personal information against:
- Unauthorized access
- Unauthorized disclosure
- Alteration
- Misuse
- Loss
- Destruction
While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.
13. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content, or policies of external websites. We encourage users to review the privacy policies of any third-party sites they visit.
14. Children’s Privacy
Our services are intended for adults and property owners.
We do not knowingly collect personal information from children under the age of 13.
If we become aware that information from a child under 13 has been collected, we will take reasonable steps to delete such information.
15. Your Privacy Rights
Depending on your state of residence and applicable law, you may have the right to:
- Access personal information we hold about you
- Request corrections to inaccurate information
- Request deletion of personal information
- Limit certain uses of personal information
- Withdraw consent where applicable
- Request information regarding data sharing practices
To exercise any applicable rights, please contact us using the information below.
16. California Privacy Rights (CCPA/CPRA)
Residents of California may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
- Right to Know
- Right to Access
- Right to Correct
- Right to Delete
- Right to Limit Certain Data Uses
- Right to Non-Discrimination
Requests may be submitted using the contact information below.
17. Changes to This Privacy Policy
VL Countertops reserves the right to update or modify this Privacy Policy at any time.
Changes become effective immediately upon publication on this page.
Users are encouraged to review this policy periodically.
18. Contact Information
If you have any questions regarding this Privacy Policy or our privacy practices, please contact us:
VL Countertops
Website: https://vlcountertops.com
Email: info@vlcountertops.com
Phone: (973) 517-8270
Service Area: New Jersey, United States
PRIVACY POLICY
Effective Date: May 22, 2026
VL Countertops reserves the right to update or modify this Privacy Policy at any time.
Changes become effective immediately upon publication on this page.
Users are encouraged to review this policy periodically.